OFF THE RECORD MARKETING AND ECOMMERCE
It wasn't until recently that many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. But when it comes right down to it, both efforts can compliment each other when used correctly. But what are there strengths and weaknesses?
Read MoreSamuel Scott published an article yesterday on TechCrunch, that is a MUST read. His concern is that marketers today have gotten lost in a sea of buzzwords (courtesy of technology companies that are just trying to sell you) and drifted too far away from what marketing really is (or was). Where do you stand?
Read MoreDigital marketing and eCommerce professional with expertise in building data-driven solutions, or optimizing digital properties, that can effectively and sustainably improve brand awareness, lift revenue and increase loyalty.
